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Case Study: A stair fit for a jewellery store

19 October 2018

If you're selling a luxury, custom designed product to a highly discerning client base which includes some of NZ's most familiar names, you don't want to skimp on the customer experience.  That's why it was a no-brainer for Ian & Christine Douglas, of renowned jewellers The Village Goldsmith, to have a beautiful curved staircase as one of the main features of their renovated Wellington store.



Ian, the founder of The Village Goldsmith, had a stair design in mind and it was a masterpiece.  A curved steel stringer in a soft gold tone, supporting light-coloured floating timber treads and a frameless curved glass balustrade.  A riser batten connects to the treads creating a clever negative detail that catches the eye.  Stylecraft's experienced design team was tasked with making the design come to life.

Stairs like this, once imagined, need to be designed in detail and then constructed in our factory and installed on site, often within a tight timeframe.  This requires extensive stair experience, good technology and a team that can back up the visionary design with quality construction and installation in a smooth and timely manner.  While everyone else sees just the outside of the stair, the design team needs to know the structural design of the stair will work and that all components will fit together seamlessly once on site.

To do this, we used our specialised design software which brings all of the components into one system and means that the completed stair fits together like a glove.  Curved stairs like this are the reserve of those who can work with complex systems and overcome highly technical challenges in order to ensure that the final outcome looks exactly like it was imagined from the beginning.



Once the design was complete, it was time to bring the stair to life!  Firstly, the steel was fabricated and powder coated in luxurious gold, and installed on site with temporary treads.  This allowed easier access for the builders at an early stage in the project without risking damage to a finished product.  Meanwhile, our factory team crafted the American Ash treads – each one a unique shape – and had them ready for installation.  Finally, towards the end of the store renovation, all was ready and our installation team moved in to install the treads, frameless glass and handrail.

There was a tight timeframe as the store had to be ready for opening by a certain date.  Our team had everything completed in time, and Ian & Christine's vision of luxury was achieved!



This project was a success for everyone involved, due to Stylecraft being able to work with Ian & Christine from the very beginning.  This meant we could help them with what was achievable in terms of both design & deliverability, and avoid wasting anyone's time with costly extras or unnecessary components.

Ian & Christine's feedback was that "we’re thrilled with the stair, thank you very much. The stair is already a definite talking point, and we’ve only been open a few hours! That, and all the other features we’ve installed, have created the environment we wanted. Please pass on our thanks to everyone involved, and you must call in during opening hours sometime soon to appreciate the complete effect…

… Thanks again Cindy, day three and the compliments are coming thick and fast about the stairs and the whole layout.”



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